I already have Clarity or Hotjar. Why pay for this?
Keep them. They show you what one visitor did, and some now summarise sessions for you. Pairfully tells you why the serious ones left, across all of them, biggest reason first, in one email. If you open Clarity every week and already find that answer, you don’t need us.
How can a script know why someone left?
Often it can’t, and it says so. Our model reads each visit’s pages, timing, scroll, clicks and form steps, then gives its best answer and how sure it is. When it isn’t sure, the visit is counted as “not sure why” instead of guessed, so the reasons you see are the ones it was sure about.
What does “not sure why” cost me, and how much of my report will it be?
Nothing: those visits are counted and shown, they just don’t get a reason or a dollar figure. How many depends on your traffic; in the sample report it’s 11 of 214 serious visitors, about 5%. Short or unusual visits end up there more often, and visits too short to rate at all are counted separately.
How much traffic do I need before the reasons mean anything?
Roughly 1,000 visits a month before the ranking settles. Below that, every visit is still judged, but a reason backed by three visits is an anecdote. The report shows the count next to every reason, so you can tell which is which.
Will it slow my site down?
The script is 3.0 KB gzipped, loads with defer after your page, and sends small batches in the background. It doesn’t block rendering and doesn’t touch your checkout.
Do I need a cookie banner for it?
Pairfully sets no cookies. It does keep a random tab id in sessionStorage and a daily hash of the connection on our server, and in the EU and UK the consent rules cover more than cookies. Whether you need to ask depends on your site and your other tools. The data sheet lists every field so your lawyer can decide quickly; we won’t tell you to skip the banner.
Does it work on Shopify?
Yes. Paste the script into your theme, then connect your store in Settings → Store & recovery. Shopify doesn’t let theme scripts run inside checkout, so the connection adds a small checkout extension: purchases, checkout problems and abandoned carts are then counted, and cart-recovery emails and checkout alerts can run.
Does it work for SaaS signups and lead forms?
Yes. Choose SaaS or lead generation when you add your site, and name the page people see after they sign up or send the form, or call pairfully.goal('signup') where it happens. The reasons read differently: people leave pricing to compare, stall on a signup form, or go quiet in the docs.
What about WooCommerce, Webflow, Framer or my own app?
Anything that lets you add a script tag to the page head. WooCommerce purchases are counted from the order-received page. In single-page apps, route changes count as page views. There are step-by-step guides for each.
Can I ask my AI assistant about my data?
Yes, on Scale and Agency. They include an MCP server and an API, so Claude, Cursor or any MCP client can answer questions like “why did conversions drop this week?” from your exit reasons, weekly reports and hot visitors. Set it up in a few minutes.
What happens if I go over my sessions?
Nothing breaks and nothing extra is billed. Above your quota we judge a representative sample and scale the report up, and the report says when it’s sampled. Upgrade when you want every visit judged.
You have no customers yet. Why should I trust it?
You shouldn’t have to take our word for it. The free plan needs no card and sends the same weekly report as the paid plans. Install it, read two Mondays about your own site, and decide.
Was my visit to this page judged too?
Yes, like any other. This page runs the same script and respects Do Not Track. Your visit is judged about 30 minutes after you leave and counted, without a name, in our own weekly report.
Who is behind Pairfully?
James, who built it and reads hello@pairfully.com. The company details are at the bottom of this page.
Where is my data stored, and who else handles it?
Pairfully runs on Railway, with encrypted backups on Cloudflare R2. Visit summaries are processed by our AI infrastructure provider under a data processing agreement; the full sub-processor list is in our DPA, available on request.
Can I export or delete my data, and is there a DPA?
Yes. Export or delete from Settings, or ask by email. For your visitors’ data you’re the controller and Pairfully is your processor; email hello@pairfully.com and we’ll send our data processing agreement to sign.
What will the charge look like, and are taxes included?
A monthly card payment in US dollars from Pairfully. Card details go to our payment processor, Bachs; we never see them. Prices don’t include tax. If your country charges VAT or sales tax on software, it’s added at checkout and shown before you pay.
Can I cancel?
Yes. Plans are monthly; cancel from Settings → Billing with no call. Ask and we’ll delete your site’s data.